Since its’ founding days, Miele’s been guided by a mantra, a vision, to be “Immer Besser”. Translated from German, these words mean “Always Better” or "Forever Better". Miele lives and believes in the spirit of these words, producing products that are of the highest standards in terms of quality materials and craftsmanship, durability and reliability.

Legendary performance

One of Miele's core values is its products' durability.

The long life of Miele appliances is legendary—some of their appliances are still going strong after 30 years. This is not by accident, it is by design. All Miele appliances must endure a 10,000 hour endurance test which equates to a life span of 20 years in order to proudly carry the Miele family name and ever enter your home. The result of this commitment Miele has earned a global reputation as the quality leader.

The durability of Miele washing machines was recently validated by an endurance test commissioned by Germany's leading "wfk" laundry research institute. The results of this independent study showed clearly that Miele washing machines were the only ones which were still in proper working condition after an excruciating 4995-cycle endurance test equating to 20 years of service. "Without the intervention of a service technician, only the three Miele machines survived the test in working order. On all the other appliances defects and failures occurred which in some cases were numerous and required a service call-out and even resulted in the premature termination of testing", states the survey.

Green… because it’s the right thing to do.

Caring for the environment reflects the Miele family’s deep-felt vision of Immer Besser or Forever Better. Forever means doing everything we can today to protect and preserve the planet’s finite resources for tomorrow. This guiding principle permeates every aspect of the Miele organization—creating demanding standards for global, and personal, responsibility.

Featuring production facilities that far exceed the most stringent environmental regulations, appliances that surpass Energy Star® guidelines by over 45%, products offering a life expectancy of twenty plus years, manufacturing technology that delivers 90% recyclable goods and corporate offices designed to maximize the conservation of light, water, energy and even paper—Miele cherishes their natural resources.