Reico Kitchen & Bath Introduces New High-End Design Group ANNANDALE, Va. (April 19, 2006) – Reico Kitchen & Bath, the largest supplier of kitchen and bath products in the Mid-Atlantic States, is pleased to announce the addition of the Couture Design Group. This new, exclusive group caters to customers designing high caliber kitchen projects in and around the Washington D.C. and Richmond metropolitan areas. Interested customers will work with one of three handpicked designers who will have access to elite custom craftsmen and exquisite kitchen products while providing superior, one-on-one service. Reico Kitchen & Bath is known for its track record of customer satisfaction at all price points. For consumers, it provides comprehensive concept-to-completion service with design specialists at each of its showroom locations, a wide selection of brand-name products to fit a variety of budgets, and professional installation. For builders and remodeling contractors, it serves as a wholesaler. Builders and remodelers also send their customers to Reico’s showrooms to select products for their homes and tap into the expertise of Reico’s designers. The new high-end design group will be an extension of the Reico brand and allows the company to keep up with the growing luxury home market. Reico designers will provide hands on design expertise throughout the process to meet the homeowner’s specific needs and budget. “To remain competitive and continue to grow, we’ve decided to introduce our new design group to accommodate customers with larger budgets,” said Andy Armstrong, director of marketing at Reico. “There is a strong demand for luxury design and more customers are looking to enjoy and revel in the luxury experience. It’s important for this customer sector, as it is with our entire customer base, to work with a designer to discuss the latest tips and trends to create a kitchen of their dreams.” Reico Kitchen & Bath handles more kitchen projects each year than all of the home centers in the area combined. Reico sells approximately 500 kitchens each week, for an estimated annual total of 26,000 kitchens. For more information about the Couture Design Group, call (888) REICO-12 or visit reico.com/couture.
About Reico Kitchen & Bath Founded in 1952, Reico Kitchen & Bath is the largest supplier of kitchen and bath products in the Mid-Atlantic States, delivering more kitchens each month than all of the area’s home centers combined. The company has 20 locations serving Delaware, Maryland, New Jersey, Pennsylvania and Virginia. Reico has distinguished itself with homeowners, builders and remodeling contractors by offering unsurpassed service, unparalleled product selection and a stress-free buying experience. Most recently, Reico introduced the Couture Design Group which caters to customers designing high caliber kitchen projects in and around Washington D.C. For more information about Reico, call (800) REICO-11 or visit reico.com. # # # |
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