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Reico Kitchen and Bath is committed to business practices with the least environmental impact.
- Go Green with Reico Kitchen and Bath -

ANNANDALE, Va. (July 22, 2008) – Environmental responsibility has been gaining in popularity as more architects, builders and homeowners recognize it’s benefits. With family health and community wellness as key components, Reico wants to help you make better choices for greener living.

Founded in 1952, Reico Kitchen & Bath is the largest supplier of kitchen and bath products in the Mid-Atlantic States, delivering more kitchens each month than all of the area's home centers combined. The company has 20 locations serving Delaware, Maryland, New Jersey, Pennsylvania and Virginia. Reico has distinguished itself with homeowners, builders and remodeling contractors by offering unsurpassed service, unparalleled product selection and a stress-free buying experience. Most recently, Reico introduced the Couture Design Group which caters to customers designing high caliber kitchen projects in and around Washington D.C. For more information about Reico, call (800) REICO-11 or visit reico.com.

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Reico Kitchen and Bath designer Jan Giordano featured in Spring 2008 Washington Home and Garden Magazine Article
- That's Entertainment-

ANNANDALE, Va. (June 30, 2008) – "I want the homeowners to walk into their kitchen every day and be happy. I want them to be happy now and years from now."

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Reico Kitchen & Bath presents the newly remodeled Bethesda Showroom
- Looking for some Inspiration -

ANNANDALE, Va. (May 15, 2008) – All new displays and store layout provide you with more ideas for your project than ever before at Reico Kitchen & Bath

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Reico Kitchen & Bath Adds New Tool to Web site
- The kitchen estimator helps customers understand product program differences-

ANNANDALE, Va. (July 17, 2006) – Reico Kitchen & Bath is pleased to introduce yet another exciting tool to its Web site - the Reico kitchen estimator. Designed to help customers better understand the relative pricing differences between the product lines offered by Reico, the kitchen estimator allows customers to begin the process of developing a budget for their new kitchen project. By using this tool, the company is making the product selection decision easier for the customer and the Reico designer.

The tool is simple to use and within minutes customers have a better idea of what their new project will cost. Interested customers just need to enter kitchen specifications such as the size of the room, cabinetry, countertop and appliance information along with cabinet installation.

“The kitchen estimator is a great educational tool that allows customers to receive a ballpark figure of their new kitchen projects,” said Andy Armstrong, Reico director of marketing. “With this new tool, customers will have a better understanding of the wide array of Reico product offerings that will allow them to the explore the design process with ease.”

The tool can be found on the Reico Kitchen & Bath homepage, reico.com.

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Reico Kitchen & Bath Opens New Showroom in Bel Air, Md.
- New showroom is three times as big featuring inspiring displays and brand-new products -

BEL AIR, Md. (June 15, 2006) – The latest products and helpful designers – not to mention informative demos and seminars – are among the features homeowners will find at Reico Kitchen & Bath’s new showroom in Bel Air, Md. Located at 575 Baltimore Pike, the new showroom replaces Reico’s showroom at 310 South Main St., which the company operated for nearly 10 years. The new 6,000 square-foot showroom is more than three times the size of the previous showroom, providing room for 20 full-room displays and vignettes.

While kitchens and baths are the primary focus, the showroom also includes displays that highlight Reico’s expertise in using cabinetry, countertops and other “kitchen” products to bring style and function to other areas of the home, including home offices, entertainment centers, laundry rooms and outdoor grilling centers.
In addition, the displays include a complete array of products from top manufacturers, including Merillat, Woodharbor and Custom Wood Products cabinetry, Wilsonart, Silestone and granite countertops, and Miele and Dacor appliances.

“We are very excited about the new showroom because it allows us to show current and prospective customers the wide range of product offerings we have available within a modern facility,” said Kirsten Haimila, branch manager of the new Bel Air showroom. “This facility meets the needs of both sets of customers. The displays offer a wealth of design and product options for homeowners planning a remodeling project and builders can send their customers to Reico’s showrooms to select products for their homes and tap into the expertise of Reico’s designers.”

From a style standpoint, the displays run the gamut from traditional to contemporary. Great attention also has been paid to how each display is accessorized, with each display featuring distinctive floor and wall treatments and unique decorative items. The showroom is designed to spark imagination and unleash a homeowner’s creativity as they view real room displays.

Besides a new showroom, new staff members have been added to the Reico team bringing the total to 11. Three of the staff are designers. Reico designers take the time to get to know each client and understand his or her unique needs and personal style. This helps ensure that, when the project is complete, the homeowner has the room of his or her dreams.

Another way for homeowners to get some creative ideas and time- and money-saving tips is by attending Reico’s free Do-It-Yourself seminars. Held at the showroom four times a year, the seminars give attendee tips for maximizing kitchen space, information on the latest products and trends, hints for avoiding the most common pitfalls and an outline of the pros and cons of doing the job itself. Live Miele and Dacor appliance seminars also are regularly scheduled throughout the year.

Finally, the Bel Air location will be hosting contractor and builder training seminars on Merillat’s Model Behavior study. The seminar focuses on Merillat’s groundbreaking, two-part research study to understand new home shoppers’ preferences when shopping for a new home. For the builder, the seminar can provide information that can help builders sell more homes at higher margins, strengthen homeowner satisfaction ratings and differentiate their homes from the competition.
The Bel Air showroom is open Mondays through Fridays from 9 a.m. to 6 p.m. and Saturdays from 9 a.m. to 5 p.m. After-hour appointments are available upon request. For more information, call (410) 776-2220.

About Reico Kitchen & Bath
Founded in 1952, Reico Kitchen & Bath is the largest supplier of kitchen and bath products in the Mid-Atlantic States, delivering more kitchens each month than all of the area’s home centers combined. The company has 20 locations serving Delaware, Maryland, New Jersey, Pennsylvania and Virginia. Reico has distinguished itself with homeowners, builders and remodeling contractors by offering unsurpassed service, unparalleled product selection and a stress-free buying experience. Most recently, Reico introduced the Couture Design Group which caters to customers designing high caliber kitchen projects in and around Washington D.C. For more information about Reico, call (800) REICO-11 or visit www.reico.com.

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Reico Kitchen & Bath Move Corporate Offices to Annandale

ANNANDALE, Va. (February 6, 2006) – Reico Kitchen & Bath, the largest supplier of kitchen and bath products in the Mid-Atlantic States, is moving their corporate offices to the Heritage building, 7619 Little River Turnpike, in Annandale, Va. The move, effective February 6, is a direct result of the need for additional showroom space and allows the corporate offices to remain separate from the showroom located at 6790 Commercial Drive in Springfield. The 22,000 square feet of office space in Annandale will house 50 Reico employees.

“As our business has steadily grown over the last few years we knew this would come as a natural step,” said Andy Armstrong, director of marketing at Reico. “The new location is much better suited for our corporate needs and gives our Springfield branch the opportunity to expand and utilize the entire space for showcasing products.”

The move signifies continuous growth in the kitchen and bath industry as the need to remodel becomes omnipresent for homeowners who are looking to increase the value of their home. The need to remodel is sending more homeowners to suppliers such as Reico with
20 locations in five states including Delaware, Maryland, New Jersey, Pennsylvania and Virginia.

About Reico Kitchen & Bath
Founded in 1952, Reico Kitchen & Bath is the largest supplier of kitchen and bath products in the Mid-Atlantic States, delivering more kitchens each month than all of the area’s home centers combined. The company has 20 locations serving Delaware, Maryland, New Jersey, Pennsylvania and Virginia. Reico has distinguished itself with homeowners, builders and remodeling contractors by offering unsurpassed service, unparalleled product selection and a stress-free buying experience. For more information, call (800) REICO-11 or visit www.reico.com.

Editor’s Note: A picture of the Heritage building is available by contacting Holly Jensky at
414-225-9552 or via email at hjensky@hyc.com.

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Reico Kitchen & Bath and Merillat Donate Product & Services to Primetime Makeover Series

SPRINGFIELD, Va. (June 6, 2005) – Reico Kitchen & Bath and Merillat were featured on the new primetime makeover series, Moving Up on the cable television network, The Learning Channel (TLC). The series follows a chain of three families as they move into – then dramatically renovate – their new homes. For two episodes, Merillat Masterpiece and Merillat Classic cabinetry were donated, as well as Reico kitchen design services to a home in Springfield, Va., and Philadelphia, Pa.

“We were excited to work with TLC on their new primetime makeover series,” said Andy Armstrong, director of marketing for Reico Kitchen & Bath. “Our designers worked with the homeowners to create kitchens tailored to their needs creating a comfortable and inviting atmosphere.”

The Philadelphia, Pa., show titled “Bachelor Funk to Eclectic Spunk” first aired in early May. The Springfield, Va., episode titled “Operation Renovation” aired in early June. Both episodes will rerun throughout the summer.

“We were happy to donate Merillat cabinetry to the show to help the homeowners create their dream kitchens,” said Karen Strauss, Merillat vice president of marketing.
In exchange for donating product and services for the show, Merillat and Reico received credit at the end of the program and Web site links on the TLC Web site.

About Reico Kitchen & Bath
Founded in 1952, Reico Kitchen & Bath is the largest supplier of kitchen and bath products in the Mid-Atlantic States, delivering more kitchens each month than all of the area’s home centers combined. The company has 20 locations serving Virginia, Maryland, Delaware, Pennsylvania,
and New Jersey. Reico has distinguished itself with homeowners, builders and remodeling contractors by offering unsurpassed service, unparalleled product selection and a stress-free buying experience. Reico is the 2005 official sponsor of The Four Seasons of Wolf Trap cookbook, released by the Wolf Trap Foundation for the Performing Arts. For more information, call (800) REICO-11 or visit www.reico.com.

About Merillat
Based in Adrian, Mich., Merillat Industries, LLC, has been providing quality cabinetry since 1946. With manufacturing plants in Ocala Florida, Las Vegas, Neveda, Adrian Michigan, Culpeper, Virginia, Rapid City, South Dakota, Mount Jackson, Virginia, Atkins, Virginia, Jackson, Ohio. Merillat is proud to be a Platinum Sponsor of the National Association of Home Builders Women’s Council, member of the Color Marketing Institute and National Kitchen and Bath Association.

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Reico Kitchen & Bath’s Richmond Showroom
Wins Honorable Mention for Showroom Design

SPRINGFIELD, Va. (January 12, 2005) – Reico Kitchen & Bath’s Richmond, Va., showroom has been ranked among the best for Showroom Design, receiving an Honorable Mention award in the 2004 ProSales Excellence Awards. The recently redesigned showroom won the award because of its comfort factor – bringing all the comforts of home to the showroom to make customers feel at ease the minute they walk through the door.

A variety of unexpected amenities create a warm, welcoming environment right in your backyard at the Richmond showroom, 2132 Tomlynn Street. Greeters welcome customers to the showroom, designers are available to assist at any time, and the showroom has a children’s area where kids can play while their parents shop. Customers can sip gourmet coffee as they stroll through the showroom or page through an array of idea-filled books, magazines and product literature.

“It was important when we redesigned the Richmond showroom to offer a shopping experience that makes the process of building and remodeling headache-free and even fun,” said Andy Armstrong, director of marketing for Reico Kitchen & Bath. “The entire Reico experience is committed to educate homeowners about options for kitchens, baths and other traditional settings.”

The 5,000 square-foot showroom promises to ease anxieties as customers explore the easy-to-navigate showroom and inspiring real-room displays. With 52 full-room displays showcasing an array of cabinetry, countertops, sinks, interior doors and appliances, customers can find a complete array of products to suit any style and budget. In addition, Richmond’s selection center gives customers ample room to review samples or to go over blueprints.

At Reico Kitchen & Bath, expert designers oversee each project from design through installation, taking time to understand each customer’s individual needs and ensuring projects are completed on time, on budget and headache-free. All Reico designers complete a multi-week training course upon joining the company and receive 10 days of ongoing design training each year, ensuring they stay at the top of their field.

With unsurpassed service, unparalleled product selection and a stress-free environment, Reico has distinguished itself as the premier supplier of kitchen and bath products. For more information, call
800-REICO-11 or visit www.reico.com.

About Reico Kitchen & Bath
Founded in 1952, Reico Kitchen & Bath is the premier supplier of kitchen and bath products in the Mid-Atlantic States, selling more kitchens than all of the home centers in the area combined. The company has 18 locations serving Virginia, Maryland, Delaware and Pennsylvania. Reico has distinguished itself with homeowners, builders and remodeling contractors by offering unsurpassed service, unparalleled product selection and a stress-free buying experience.

About ProSales
ProSales, a magazine published by Hanley-Wood, is distributed to 36,000 pro-oriented building-material dealers, distributors, home-center personnel, and wholesalers. ProSales primary purpose is to help these retailers and wholesalers better understand the needs of their professional customers. Editorial coverage includes product information, sales techniques, industry trends, and profiles leading industry professionals. ProSales also is the official publication of the National Lumber & Building Material Dealers Association.

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