Drawing is second nature to Wendy Lial, having come from a family who excelled in sketching and painting and always challenged her to work harder at it. Earning her Associates Degree in Architectural Design in 1995, Wendy Lial put her drawing and degree immediately to work in the commercial steel and concrete sector. Wendy moved to residential and ...

Honing her passion for design, Kelsey McDaniel successfully completed an internship with Reico Kitchen & Bath during her senior year of college. She then graduated with Magna Cum Laude Honors from Virginia Polytechnic Institute and State University with a Bachelor’s in Residential Design and a Minor in Real Estate. Kelsey’s studies focused on whole...

Kristen Prado found her passion for kitchen and bath design along her own unique journey. After a 16-year career training and managing racehorses, she was looking for something more “stable”. Working in the home center environment, Kristen relied on her own knowledge of home improvement to learn quickly. She worked in various roles from customer se...

Bathroom remodels are projected as the second most popular home improvement project of 2023. 32.2% of home improvement projects are interior painting jobs with bathroom remodels close behind at 27.7%.    A small bathroom remodel often costs anywhere from $4,000 to $9,000 for products alone, with the national average for small bathroom remodels bein...

We understand the value of being a good business partner. Since 1952, Reico Kitchen & Bath has been serving contractors and trade professionals in a manner that has made us the preferred partner of kitchen and bath professionals. A fully bondable company, Reico Kitchen & Bath has 24 locations covering Virginia, Maryland, Delaware, North Carolina, P...

As a contractor in the kitchen and bath remodeling industry, your success not only depends on delivering exceptional craftsmanship but also on building strong and lasting relationships with your clients. Building trust, providing outstanding service, and fostering open communication are essential for client satisfaction and repeat business. In this...

A responsible member of the business community At Reico Kitchen & Bath we recognize that our responsibility is not only to our people and our customers. It reaches beyond that as a responsible member of the business community both locally and globally. Some examples of this include: Recycling: Building Materials.  We recycle all building materials ...

Advancement Opportunities and our belief in promoting from within At Reico, we firmly believe in promoting from within. Employees are encouraged to continue training in advanced systems within the company and extend their horizons beyond their immediate job responsibilities. With five sales divisions and 24 retail stores throughout five states, the...

The Reico Kitchen & Bath Mission Statement Our mission statement guides us to: UNDERSTAND our customers needs DESIGN effective plans MANAGE the complexities of each job DELIVER on our promises WIN together We recruit, develop and retain the most talented people and foster a positive, fun and dynamic environment. We treat each other with respect and...

Privacy Policy Last updated: October 07, 2020 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree...

Kitchen Remodeling and Bathroom Remodeling Experts We are open and welcoming walk-in traffic. At any time you can request an appointment using the red Request Consultation button at the top of the page to meet in store or virtually. Located in the heart of Central Virginia, our Charlottesville VA Reico Kitchen & Bath showroom is conveniently locate...

Kitchen Remodeling and Bathroom Remodeling Experts We are open and welcoming walk-in traffic. At any time you can request an appointment using the red Request Consultation button at the top of the page to meet in store or virtually. Located in the shopping center at the intersection of Urbana Pike and Lowes Lane, at the opposite end of Panera Bread...

We are all guilty of it.  That one thing or one time our champagne tastes exceeded our seltzer water budget.  If we are being really honest, this has happened more than once.  And if you’ve been in kitchen and bath remodeling long enough, you’ve experienced it from the opposite perspective, working with clients with similar tastes and budgets. We a...

In the home improvement, remodeling, and construction industries, effective customer communication is one of the best tools for ensuring smooth project execution and building lasting client relationships. Every conversation with a client—from the initial consultation to final update—is an opportunity to build trust, align expectations, and provide ...

Today’s homeowner has more than ever to worry about, wanting certainty that their investment will pay off. The expected challenges of remodeling are more complex than ever, thanks to inflation and rising material costs on top of local and global uncertainty. However, in spite of these pressures, spending on home improvement remains strong. This is ...

According to a recent study by the National Kitchen & Bath Association (NKBA), many who completed a kitchen or bathroom remodel wish they had known more about what to expect during the process. Setting expectations is a critical element to establishing yourself as a professional. Build strong relationships and prepare your clients from the start wi...

LinkedIn is a powerful platform for professionals to connect, share insights, and cultivate enduring partnerships. For contractors, unlocking the potential of LinkedIn content can be a game-changer in fostering valuable industry relationships. Here are five practical strategies—showcasing your expertise, engaging in conversation, collaborating thro...

Reico Kitchen & Bath has successfully completed the acquisition of Carolina Kitchens and its two locations in Greensboro and Winston-Salem, North Carolina. This brings the company’s total number of showrooms to twenty-six across the Mid- and South-Atlantic region, and increases Reico Kitchen & Bath’s presence in North Carolina to six showrooms, add...

With a one-of-a-kind combination of experience, enthusiasm and family history in all things construction, Denise Thomas joined Reico Kitchen & Bath in 2023 as a Project Coordinator before moving into her current role in design as a Key Business Manager for our Wilmington, DE team. At the intersection of family and industry, Denise began writing quo...

With a still developing knowledge of the industry dating back to 2021, Charlotte Lilly joined Reico Kitchen & Bath as Designer in October 2024 following a successful internship with the company and the completion of her certificate in Kitchen and Bath Design from Century College. As an intern, Charlotte experienced the entire process, from first ap...

With a passion for functional beauty and accumulation of design and industry experience since 2015, Emily Robinson brings creativity and practicality to every project. Having earned NKBA certification in 2017 and been honored with both regional and national awards for her work, Emily rejoined Reico in 2024 as a Project Coordinator before returning ...

Beth Ann Rhoads, CKD, CBD has been in the design field since the early 2000’s, honing her expertise through time spent working in both commercial interiors as well as residential kitchen and bathrooms before joining Reico Kitchen & Bath in 2022. In addition to A.A.S degrees in both Merchandising (Fashion Institute of Technology) and Interior Design...

First joining the industry and Reico Kitchen & Bath in 2008, Stephanie Steele has built a knowledge and understanding of not only kitchens and baths, but of clients and teammates. Having experienced the responsibilities of her roles as Project Coordinator, Key Business Manager as well as multiple leadership positions, Stephanie is passionate about ...