In the home improvement, remodeling, and construction industries, effective customer communication is one of the best tools for ensuring smooth project execution and building lasting client relationships. Every conversation with a client—from the initial consultation to final update—is an opportunity to build trust, align expectations, and provide ...

Today’s homeowner has more than ever to worry about, wanting certainty that their investment will pay off. The expected challenges of remodeling are more complex than ever, thanks to inflation and rising material costs on top of local and global uncertainty. However, in spite of these pressures, spending on home improvement remains strong. This is ...

Reico Kitchen & Bath has successfully completed the acquisition of Carolina Kitchens and its two locations in Greensboro and Winston-Salem, North Carolina. This brings the company’s total number of showrooms to twenty-six across the Mid- and South-Atlantic region, and increases Reico Kitchen & Bath’s presence in North Carolina to six showrooms, add...

Since 1988, Sheryl Manning has been developing a career in the cabinet business. Starting as a cabinetmaker, she worked her way through college, and then continued a career in the industry after completing her Bachelor’s degree in Business from LSU-Shreveport. She continued that career, developing knowledge and experience in project planning and im...

Honing her passion for design, Kelsey McDaniel successfully completed an internship with Reico Kitchen & Bath during her senior year of college. She then graduated with Magna Cum Laude Honors from Virginia Polytechnic Institute and State University with a Bachelor’s in Residential Design and a Minor in Real Estate. Kelsey’s studies focused on whole...

Mistie Liles joined Reico Kitchen & Bath in 2017, making a career change from healthcare to the kitchen and bath industry. Starting as Project Coordinator she quickly learned the details of the business and job management. Working with builder production accounts, her skills in service were sharpened and she discovered a passion for fixing issues t...

With over a decade of retail experience and extensive work in the kitchen and bath industry since 2013, Lauren Hunt joined the Reico Kitchen & Bath team in 2017 with the goal of making customer service her top priority. Lauren thrives on getting to know her clients and making personal connections. This commitment to the customer relationship allows...

Kristen Prado found her passion for kitchen and bath design along her own unique journey. After a 16-year career training and managing racehorses, she was looking for something more “stable”. Working in the home center environment, Kristen relied on her own knowledge of home improvement to learn quickly. She worked in various roles from customer se...

With a wealth of experience in construction and design she began developing in 2000, Caroline’s passion has always been to help her clients develop their perfect living spaces. Her work as a project manager has given her the hands-on training needed to anticipate unforeseen issues as well as take care of issues efficiently when they do occur. Carol...