We understand the value of being a good business partner. Since 1952, Reico Kitchen & Bath has been serving contractors and trade professionals in a manner that has made us the preferred partner of kitchen and bath professionals. A fully bondable company, Reico Kitchen & Bath has 24 locations covering Virginia, Maryland, Delaware, North Carolina, P...

We are all guilty of it.  That one thing or one time our champagne tastes exceeded our seltzer water budget.  If we are being really honest, this has happened more than once.  And if you’ve been in kitchen and bath remodeling long enough, you’ve experienced it from the opposite perspective, working with clients with similar tastes and budgets. We a...

In the home improvement, remodeling, and construction industries, effective customer communication is one of the best tools for ensuring smooth project execution and building lasting client relationships. Every conversation with a client—from the initial consultation to final update—is an opportunity to build trust, align expectations, and provide ...

Today’s homeowner has more than ever to worry about, wanting certainty that their investment will pay off. The expected challenges of remodeling are more complex than ever, thanks to inflation and rising material costs on top of local and global uncertainty. However, in spite of these pressures, spending on home improvement remains strong. This is ...

According to a recent study by the National Kitchen & Bath Association (NKBA), many who completed a kitchen or bathroom remodel wish they had known more about what to expect during the process. Setting expectations is a critical element to establishing yourself as a professional. Build strong relationships and prepare your clients from the start wi...

Drawing is second nature to Wendy Lial, having come from a family who excelled in sketching and painting and always challenged her to work harder at it. Earning her Associates Degree in Architectural Design in 1995, Wendy Lial put her drawing and degree immediately to work in the commercial steel and concrete sector. Wendy moved to residential and ...

Honing her passion for design, Kelsey McDaniel successfully completed an internship with Reico Kitchen & Bath during her senior year of college. She then graduated with Magna Cum Laude Honors from Virginia Polytechnic Institute and State University with a Bachelor’s in Residential Design and a Minor in Real Estate. Kelsey’s studies focused on whole...

Kristen Prado found her passion for kitchen and bath design along her own unique journey. After a 16-year career training and managing racehorses, she was looking for something more “stable”. Working in the home center environment, Kristen relied on her own knowledge of home improvement to learn quickly. She worked in various roles from customer se...

With a still developing knowledge of the industry dating back to 2021, Charlotte Lilly joined Reico Kitchen & Bath as Designer in October 2024 following a successful internship with the company and the completion of her certificate in Kitchen and Bath Design from Century College. As an intern, Charlotte experienced the entire process, from first ap...

With a passion for functional beauty and accumulation of design and industry experience since 2015, Emily Robinson brings creativity and practicality to every project. Having earned NKBA certification in 2017 and been honored with both regional and national awards for her work, Emily rejoined Reico in 2024 as a Project Coordinator before returning ...

Beth Ann Rhoads, CKD, CBD has been in the design field since the early 2000’s, honing her expertise through time spent working in both commercial interiors as well as residential kitchen and bathrooms before joining Reico Kitchen & Bath in 2022. In addition to A.A.S degrees in both Merchandising (Fashion Institute of Technology) and Interior Design...

With a wealth of experience in construction and design she began developing in 2000, Caroline’s passion has always been to help her clients develop their perfect living spaces. Her work as a project manager has given her the hands-on training needed to anticipate unforeseen issues as well as take care of issues efficiently when they do occur. Carol...