In the home improvement, remodeling, and construction industries, effective customer communication is one of the best tools for ensuring smooth project execution and building lasting client relationships. Every conversation with a client—from the initial consultation to final update—is an opportunity to build trust, align expectations, and provide ...

Today’s homeowner has more than ever to worry about, wanting certainty that their investment will pay off. The expected challenges of remodeling are more complex than ever, thanks to inflation and rising material costs on top of local and global uncertainty. However, in spite of these pressures, spending on home improvement remains strong. This is ...

According to a recent study by the National Kitchen & Bath Association (NKBA), many who completed a kitchen or bathroom remodel wish they had known more about what to expect during the process. Setting expectations is a critical element to establishing yourself as a professional. Build strong relationships and prepare your clients from the start wi...

As a contractor in the kitchen and bath remodeling industry, your success not only depends on delivering exceptional craftsmanship but also on building strong and lasting relationships with your clients. Building trust, providing outstanding service, and fostering open communication are essential for client satisfaction and repeat business. In this...

LinkedIn is a powerful platform for professionals to connect, share insights, and cultivate enduring partnerships. For contractors, unlocking the potential of LinkedIn content can be a game-changer in fostering valuable industry relationships. Here are five practical strategies—showcasing your expertise, engaging in conversation, collaborating thro...

A responsible member of the business community At Reico Kitchen & Bath we recognize that our responsibility is not only to our people and our customers. It reaches beyond that as a responsible member of the business community both locally and globally. Some examples of this include: Recycling: Building Materials.  We recycle all building materials ...

Reico Kitchen & Bath has successfully completed the acquisition of Carolina Kitchens and its two locations in Greensboro and Winston-Salem, North Carolina. This brings the company’s total number of showrooms to twenty-six across the Mid- and South-Atlantic region, and increases Reico Kitchen & Bath’s presence in North Carolina to six showrooms, add...

Michelle Stoots understands what it takes to provide her clients with world class customer service. Before joining Reico Kitchen & Bath in 2010, Michelle worked for Ralph Lauren, opening lifestyle concept stores for the company where attention to detail and outstanding customer services were critical components of the business. Building on those sk...

After studying Architectural Design at Humber College in Toronto, Ontario, Kristen Campbell relocated to the U.S., and worked as a designer for a local home center before joining Reico Kitchen & Bath in 2001. During this time, she has worked as a Designer and Key Business Manager as well as manage multiple locations including Salem, Williamsburg an...

John Boryk's experience in the residential construction and remodeling industry extends more than 30 years and includes work with production builders, multi-family construction and large custom homes. For the past ten years, John's focus has been dedicated to the designing and installation of kitchens and bathrooms. It is this hands on experience t...

Dave Wilhide brings a vast array of knowledge to the Kitchen and Bath Industry. Starting with Reico in 1986, he has grown through the company in a number of positions including driver, inside sales, outside sales, branch manager and corporate trainer. In his current position of Key Business Manager, he is focused on the contractor and small builder...

With a combination of design and sales experience developed since 2006, Tricia Jones joined Reico Kitchen & Bath as a Project Coordinator in 2016. Applying her skills on how listen to all customer types, both retail and trade, she successfully worked with builders, contractors and retail in her Project Coordinator role, managing every aspect of pro...