Financing your kitchen remodel Through our parntership with EnerBank USA, Reico Kitchen & Bath offers retail clients two convenience, easy-to-use financing options to assist with the purchase of your new kitchen.  For loan amounts from $1,000 to $55,000, you can consider the following options: 6-month Same-As-Cash loan Traditional Installment loan ...

Never underestimate the importance of lighting for your kitchen. Whether you’re cooking, eating, cleaning, or organizing, you will need plenty of light in the right places. Otherwise, you risk misplacing key items or leaving crumbs and liquids lying on the counter, where they can attract bugs and germs. It’s not hard to see why lighting matters. Bu...

One of the main areas most exposed to bacteria, dirt and grease in your home is your kitchen cabinets. Grease from cooking, condensation from external temperatures and children opening and closing your kitchen cabinets constantly throughout the day calls for routine upkeep.  We want to help you master the maintenance and let your cabinets shine lik...

A kitchen remodel may be an exciting prospect, or it may feel littered with landmines. How are you supposed to get what you want without compromising your ability to sell your home later? Is it true that all remodels are basically wasted money, funds you’ll never recoup on the sale of your home? Should you just give up right now, crawl under a rock...

There was a time in the not-so-distant past when the phrase “more is better” actually made sense to people. We understand now, of course, that more of anything can become a problem. Most of us live busy, complex lives and simply adding more to the mix makes our lives feel cluttered.

Deciding to do a bathroom remodeling project, let alone any remodeling project, is always a big decision.  Part of that decision involves deciding how big the scope of the project will be. Keeping certain items in a space can save on money and decisions, but can present limits and other challenges when working in the space.  This was exactly the ch...

If you’re dreaming of designing your bathroom with a spa-like aesthetic, then a wet room is certainly an option worth considering. So, what exactly is a wet room? It’s a bathroom where the shower is open or placed behind a single wall, and the floor space of the shower is leveled with the entire room, with the water draining through an opening infu...

Redoing a bathroom requires making a thousand decisions, but none is arguably so impactful on the overall effect as tile. It is the foundation on which you walk and the covering that protects your shower. Frequently it also forms part of the wall or a backsplash around the sink. Your tile choices, in other words, have considerable bearing on your w...

As you prepare to design or remodel your bathroom, don’t overlook the importance of saving space. Maximizing your use of the available area isn’t just about convenience; it’s also about safety, as the more room you have to move around and reach things, the less likely you are to strain yourself or fall. Thus by designing in a way that wastes as lit...

What’s the most dangerous part of your home? If you guessed “the kitchen,” you’re not far off: this one room is responsible for nearly half a million knife injuries a year, to say nothing of falls, burns, strains, and other potentially serious injuries. If you want to protect yourself and your loved ones from these mishaps, you have to design a kit...

Selecting Kitchen Appliances Selecting kitchen appliances is a critical driver to the kitchen design process. Finding and selecting your kitchen appliances first in the process helps identify space, gas/electrical locations and design requirements to create the right kitchen design for your space. Appliances are often considered the “jewelry” of th...

It doesn’t even have to be around the holidays for you to have a wishlist. There are things that you want in your master bathroom year round, because you’re going to be using your bathroom year round. Here’s some things to keep your eye on if they’re not already on your list.  

You love to entertain. And you’ve been entertaining the idea of getting a wet bar or a dry bar.  Your house is known as the place where people go to gather. Maybe you love hosting a small, intimate gathering. Or maybe you love to get a big group together and call it a party.

You’ve finally had it with your bathroom. It’s time to redesign. Woo! The idea of designing a new bathroom for you and your family to be able to relax in is an exciting one. But it can also be an intimidating prospect when you realize that the possibilities that you have available to you are basically endless. Once you start planning how you want y...

The kitchen is a great place where people can come together and make a meal and talk about their day...except for when you’re cramped when there’s more than one person in the space. Or you keep bumping your elbow on that poorly placed counter. And you are constantly wrestling those pots and pans out of your cupboards. Yes, kitchens can be great, bu...

What’s more daunting than the idea of a remodel? Nothing, really. But while the idea of it may seem scary, you’ve actually got nothing to worry about if you prepare the right way.  You’ve finally decided you’re going to take that step and remodel your kitchen or your bathroom. A remodel can bring out the best in you, and it can bring out the worst ...

Step inside your kitchen. If you’re not home picture it in your head. How’s it looking? How does your kitchen make you feel? If you had a less than a positive answer to those questions, then you probably already know something needs to change. Your kitchen should make you feel warm and relaxed. You should be ready to whip up a dinner or sit with a ...

When you’re planning a kitchen remodel, it’s an understatement that there’s a lot to do. You have to think about when you want to do your remodel, what you want to remodel, what style it should be, and more. But perhaps the most pressing thing on everyone’s mind? The budget. Don’t stress about how much everything is going to cost. Stick to a plan t...

So you’re in the bathroom squinting at yourself in the mirror and it dawns on you: your bathroom is just...dim. Even if your bathroom is large, when it’s not bright, it can feel smaller. And that’s the opposite of what you want. But you don’t have to be afraid of the dark. There are some surefire ways that can lighten up your bathroom and start you...

Let's get this kitchen remodel started! Congratulations! You’ve done all the work and now your kitchen remodel is about to begin! Now it’s time to prepare for contsruction and consider the impact that the kitchen remodeling process will have on your home and lifestyle. The following are some things you can do to minimize the disruption you will exp...

Your bathroom remodel begins! Congratulations, it's time to prepare for construction! You’ve done all the work and now your bathroom remodel is about to begin! Now it’s time to consider the impact that the bathroom remodeling process will have on your home and your every day lifestyle while the project is going on. Here are some things you can do t...

Phase 1: Information Gathering, Design & Pricing Gathering information for your bathroom remodeling project While you are excited at this stage, it is essential for you to take your time and get it right. The choices you make here will start to create the foundation of your bathroom remodeling project, so it is critical that you take your time and ...

Shaker Style Kitchen and Bathrooms Kitchens and bathrooms in the Shaker style offer a simple, classic look that works between traditional and contemporary, much like the transitional design style. The shaker style features flat panel doors in with wide cabinet rails and stiles in maple, birch, oak and more. This distinctive look offers clean, crisp...

Traditional Kitchens and Bathrooms Traditional kitchen and bathroom designs and cabinets rarely if ever go out of style. Its' classic style and symmetry creates a calm, orderly décor for any kitchen or bathroom. Traditional kitchens and bathrooms have the formal, elegant look characteristic of the American and European homes of the 18th, 19th and e...

French Country Kitchens (and sometimes Bathrooms) With earth tones and natural materials portraying the beauty and character of France, the French Country design style perfectly blends comfortable living with authentic cooking in the kitchen. Cozy and rustic, French Country kitchens have a near timeless appeal. You'll find wide-planked floors, anti...

Transitional Kitchens and Bathrooms Transitional design looks to fuse both contemporary and traditional design styles for kitchens and bathrooms, combining the clean, sleek lines of contemporary with the style and history of traditional design. Not too much of either, transitional kitchens and bathrooms are for those who want their style somewhere ...

Let's find your design style There are a number of options to consider when finding the right design style for your new kitchen or bathroom. From Traditional and Modern to Eclectic and French Country, settling on a design style is an important early step in the remodeling process. What’s popular? Transitional design, that allows you to blend elemen...

Finding the right design ideas or your own design style When planning your new kitchen or bathroom, finding the right design ideas or your own design style is a hard but important early step in the remodeling process.  Trends are helpful but should not be your only resource for getting ideas.  Whether you need small kitchen design ideas or a tradit...

The bathroom remodeling question everyone wants to know. When it comes to determining bathroom remodeling costs, the general rule of thumb according to studies by the NKBA is that you should expect to spend between 5% to 10% of the current value of your home.  Ultimately though, how much you spend on your bathroom remodeling project is completely u...

The budgeting question everyone wants to know... How much is this going to cost? Regardless of how excited we are, many of our thoughts about remodeling come back to the same question every time.  How much? How much does a kitchen remodel cost? How much does a bathroom remodel cost?  Generally speaking, determining remodeling costs is often guided ...

What everyone needs... Kitchen Cabinet Accessories to organize, store and more! Truly customize your kitchen with finding the kitchen cabinet accessories that will make your new kitchen the most functional, efficient and fun to use space it can be. With the help of Kitchen & Bath Industry Expert Sarah Reep and some of our cabinet manufacturers, we ...

Coastal Kitchens and Bathrooms When we think of a Coastal design style for kitchens and bathrooms, what comes to mind first? Is it the warm sunshine brightening up the space? Is the airy, open feeling we get from being on or near the water. Is it the blue-green seaside inspired palette of colors that can show up anywhere…on walls, fabrics, furnitur...

Kitchen Cabinet Accessory Ideas - Glass and Vertical Cabinet Doors Two of the simplest ways to change the look of your kitchen can be achieved simply by changing the look or function of some doors. Glass Doors – Easily change the look of your kitchen. Glass doors can be a bright contrast to a darker finish or add a focal point to a wall of cabinets...

Store your baking pans and trays with ease Cookie sheets, lasagna pans, pizza stones, large cutting boards….we all have them in our kitchen along with the make shift storage solutions we come up with that either waste valuable space or are located in less than easily accessible locations. A simple solution is to incorporate a kitchen cabinet specif...

Pull out your storage with Cabinet Roll Out Trays Are roll out trays are really better than shelves? Being able to pull your storage to you and access from 3 sides is a lot easier then bending over or getting on one or both knees to dig through what you have on the shelves or in the very back of the cabinet (don’t forget your flashlight!). A simple...

When you have to use a blind corner cabinet, you have to use this cabinet accessory When space for a lazy susan corner cabinet is not an option and you have to use a blind corner base cabinets, one of the best ways to get the most out of the space is to add rotating roll out trays to your cabinet. It turns a difficult corner into a simple-to-access...

Pull Out Storage is just easier A small space can present design challenges in any size kitchen. Pull Out Storage Cabinets offer a variety of solutions, from wider spaces with larger items like dishes, pans, and food can be accessed to very narrow spaces where smaller items like spices, cups, glasses or other baking ingredients can be accessed. Wit...

Decorative Project Boxes to organize the "other" stuff in the kitchen We like to have our family with us in the kitchen or very nearby when we are cooking or working in this space. A great kitchen cabinet accessory idea to keep your items neat, organized and nearby is to incorporate a cabinet with storage bins or decorative project boxes to provide...

Options for storing your Pots and Pans Next to the cooktop or range area is a very handy location to have a cabinet with roll out trays to access where you are storing pots and pans. A staggered roll out can easily accommodate pots and pans in a larger roll out tray with shorter, staggered shelves for your lids, offering convenience and organizatio...

6 Kitchen Storage Ideas to maximize your own kitchen space Whether you have a small kitchen, are losing a wall to open up more space or just seem to have a lot of “stuff”, having the proper kitchen storage is a concern in every kitchen. Here are 6 ideas to consider that can help maximize your kitchen storage space: Cabinet Accessories for your Kitc...

Kitchen Design Ideas to help you create your own Kitchen focal point Every kitchen has a focal point. That one area that always captures peoples’ attention the moment they walk in. Or brings a smile to your own face because it looks better in your kitchen than you ever imagined it could. Most are intended. Some are not.Whether it is a broader point...

Reico's best asset? Our people! We know that if we create an outstanding experience for your kitchen remodeling or bathroom remodeling project that exceeds your expectations, you won't be able to help but talk about it. And for you to have a great experience, it has to be more than beautiful showrooms, one-stop shopping convenience and the finest p...

Since 1952, Reico has been serving customers the only way we know how Since 1952, Reico Kitchen & Bath has been serving customers in a manner that has made us the industry leader. Besides being kitchen and bathroom design professionals and experts in installation, Reico Kitchen & Bath is known for providing the highest quality of customer service. ...

Have you been putting off a remodel on your kitchen because you’re not sure what the first steps are? Maybe you’ve been pushing back a makeover so long that your kitchen has started to lean more toward the outdated side. If that’s you, or you just want to give your kitchen a little facelift, then let us help. From big to small, there’s a number of ...

Why are people so afraid of doing bathroom remodeling? We get it. Change can be scary. But is there anything scarier than your old dingy, tiny bathroom with the same decor you’ve been staring at for decades? Yeah, we didn’t think so. The good news about this scary situation is that you really don’t have to be so fearful. Here’s how to take the leap...

What style is your bathroom? Possibly a more relevant question - does your bathroom even have a style?  If you answered “I don’t know” or “no” to those questions, then it’s time for you to put a little more thought into the place where you do your business. After all, your guests do their business there too, and you want to have a nice relaxing sho...

Whether you’re doing a whole kitchen remodel or just looking for a great upgrade idea, your kitchen backsplash is a design detail you’ll want to pay plenty of attention to.  If you’re scratching your head and thinking, uh, what’s a backsplash? Don’t worry, you’re not the only one. Everyone's kitchen has a backsplash. It’s the panel behind the stove...

When you look at your bathroom, do you go “blah?” Maybe you’re not too excited about the boring old decor you’ve seen every single day in there for years. But you spend a lot of time in your bathroom - getting ready, showering, and you know, doing business. It’s about time that you gave your bathroom some TLC. And you’ve got to start somewhere. A b...

When you look at your kitchen, you see it as a whole. You’ve got the lights, the cabinets, the floors, the appliances, and maybe most importantly, the food. But when you break your kitchen down into those different sections, you might start paying attention to more detail. Here are some details that you could be ignoring in your kitchen that actual...

There’s something sacred about food. No matter who we are or where we come from, we all love food. And when we’re sitting down to a meal with someone or a group of people, we’re all sharing in a communal experience, and gathering to sit down and reflect on our day.

Remodeling your kitchen is a big undertaking. It is important to choose wisely when it comes to selecting materials and finishes that will stand the test of time. One area you will need to give careful consideration to is your kitchen cabinets. There are many different styles to choose from, and each has its own unique benefits. And, not only do yo...

Do you ever feel like your kitchen island design is missing something? That it could be so much more than just your common kitchen island with a countertop and cabinets? It is not unusual that you feel this way. Many of us have a similar problem. The good news though?  There are near endless possibilities when it comes to transforming your kitchen ...

Finding the right shower for your space can be challenging, particularly if you are working with a small bathroom. You want something that gives you value for your money yet does not overpower the entire bathroom. Can you find the perfect fit in a walk-in shower for your small bathroom? Let’s find out!

If you are looking to give your bathroom a stylish and modern update, then you will no doubt want to take a look at some of the latest bathroom fixtures on the market. Not only do these fixtures need to be functional, but they also need to complement the overall style of the room. From floating vanities and toilets to vessel sinks and freestanding ...

Choosing the right toilet seat for your bathroom is important. The level of comfort and efficiency your toilet seat offers can set the tone for how you begin your day. The overall toilet height or seat shape can make your time a comfortable experience or cause discomfort every time you visit to the bathroom. To find the best toilet seat, here are t...

Nearly every homeowner will tell you that one of the favorite parts of their home is their bathroom. For many, it is the place where you can relax and escape the stresses of daily life. However, if your bathroom is outdated or in need of some repairs it may not be providing the relaxing environment that you deserve. A bathroom remodel can change al...

If you find yourself struggling to find the utensils and dishes you need when you want them, it might be time to consider some creative cabinet solutions to increase your kitchen’s storage space. From drawer organizers that make it easy to organize your utensils, to roll-out trays that make it easier to get the food ingredients you need on the go, ...

Ever wondered why it has been challenging to feel recovered from the stress of the day, even after a long bath?  Or to find the right frame of mind after your own spa-day-at-home treatment?  The key to experiencing tranquil bathroom time is to create something that is more than just a functional space. Your entire bathroom space should epitomize se...

Not only do we cook in our kitchens, but we also entertain friends, have family conversations, and simply spend much of our leisure time there. Having an organized and functional kitchen helps the space feel open and tidy while serving your needs or just relaxing in it.    There are plenty of ideas when it comes to creating a functional kitchen. Wh...

Bathroom vanity lighting is one of the most important aspects of bathroom design. Whether you are remodeling your bathroom or designing a bathroom for your new home, having a good understanding of what vanity lighting can do for your bathroom can be the difference between a mediocre bathroom and a beautiful one.  Have you ever wondered what the act...

The correct vanity height ensures a comfortable, pleasing and easy to use space for your daily routine. To help you make the right decision, we will explore vanity height options and the factors to consider when choosing a vanity, along with some valuable insights from experienced designers at Reico Kitchen & Bath.

If you are thinking about updating your kitchen, then you may be wondering what the latest trends in kitchens are to help you decide what would work best for you and your space. Well, the good news is that in 2023 we are expecting to see some exciting developments in kitchen design! Here are a few of the top trends to watch for:

Phase 2: Ordering, Scheduling & Permits We’ve ordered your bathroom products. Now hurry up…and wait. Congratulations! You’ve made all your decisions, finalized the design and signed off on your order. All the excitement that has built up to this point now…has…to…wait. Product lead times for all the products you’ve chosen can range depending on the ...

Selecting Kitchen Appliances Selecting kitchen appliances is a critical driver to the kitchen design process. Finding and selecting your kitchen appliances first in the process helps identify space, gas/electrical locations and design requirements to create the right kitchen design for your space. Appliances are often considered the “jewelry” of th...

The 3 phases to a bathroom remodeling project We know how it is. You’re rearing to go with your redesign. The idea of that beautiful new bathroom awaiting you is so exciting that you want it right now. So we make the steps clear and simple for you to get there. For mostly every bathroom remodel, you’re going to work with three phases: Information G...

Financing your Bathroom Remodel Whether you are remodeling your primary bathroom, hall bathroom or almost any bathroom in the house Reico Kitchen & Bath can assist you with two options for financing your bathroom project.  For loan amounts from $1,000 to $55,000, Reico's partnership with EnerBank USA, gives you the following options: 6-month Same-A...

Reico Kitchen & Bath offers a convenient, easy-to-use financing option to assist retail customers with the purchase of their new kitchen or bathroom. This 180-day (6 months), same-as-cash financing option, from EnerBank US A, works as follows: Minimum loan amount is $4,000 and maximum is $45,000  Prospective borrowers must own and occupy the home t...

We understand your time is the most important thing and at Reico Kitchen & Bath we do everything we can to respect that, which is why we offer the Reico Delivery Advantage. Our delivery system will change the way you plan your day, and hopefully allow you to work on the date your kitchen or bathroom is scheduled to deliver from Reico. Do I have to ...

 

Part Method, Part Madness. Eclectic Kitchens and Bathrooms. Playful, personal and pretty diverse. The Eclectic kitchens and bathrooms borrow entirely from other design styles, combining imagination with surprise to create well thought out elements of design, color and contrasts to make your kitchen or bathroom look cohesive. Designing eclectic is n...

Rustic Kitchens and Bathrooms Forget what you may be thinking about the rustic style…gone are the days of ceramic chickens and roosters. Today’s rustic kitchens and bathrooms offer warm, rich earth tones and the distinctly regional American flair of the mountains and other wilderness areas of the country. Typically found in the kitchens and bathroo...

Arts & Crafts Kitchens and Bathrooms The Arts & Crafts style, which can be referred to as the Craftsman style as well, emphasizes simplicity, a natural look and traditional craftsmanship in kitchens and bathrooms. Rich woods featuring thick cabinet frames, recessed panel doors and wall cabinets that reach to the ceiling can be found in arts & craft...

The warm comfort of Cottage Kitchens and Bathrooms Cottage Kitchens and Bathrooms create a lighter, brighter and open feeling to your kitchen or bathroom space. In a cottage-inspired design style, you'll find elements of comfort, relaxation and simplicity. From distressed surfaces to driftwood-like finishes, paint colors in various shades of pale a...

The Asian influence on Kitchens and Bathrooms Serenity. Calmness. Balance. The Asian influence on kitchens and bathrooms balances sleek, minimalist design that avoids excess and emphasizes the natural. Bamboos and natural stones calmly interact with warm neutrals and crisp whites, gently melding serenity with the exotic. It is this strong emphasis ...

Contemporary Kitchens and Bathrooms A contemporary design for your kitchen or bathroom represents the look of today and the cutting edge in kitchen and bathroom design. The style is purposely non-traditional and is often very popular in smaller kitchen and bathroom spaces, where high gloss finishes on kitchen and bathroom cabinets reflect light and...

White Kitchens and Bathrooms (kind of popular too) White is a great place to start when designing kitchen and bathrooms. With its' crisp, clean look, white offers kitchen and bathrooms comfort and simplicity. It can range from traditional to contemporary in style, and provide a background against which other colors and pieces in the kitchen or bath...

A simple way to make your Pantry more efficient and accessible Pantry storage is always an important consideration in any kitchen design. You need a place to store those taller items and things you do need every time. Base pantry tall cabinet provides easy to access pull out pantry storage for storing items of all shapes and sizes that you can acce...

The Tilt Out Sink Tray - now you see it, now you don't A sink base offers great opportunities for storage and design solution. Tilt out sink trays offer extra storage that keeps sponges and scrubbers handy and off of your countertop. Door caddies attach inside the door of the cabinet to keep frequently used cleaning supplies organized and within ea...

Clear countertop space with this kitchen cabinet accessory When countertop space is at a premium in a small kitchen or you just want less clutter on your tops, considering getting your microwave off the countertop by using a base cabinet with microwave opening. Some cabinets come up slightly higher than the countertop height, giving you a more comf...

Your Guide to selecting Countertops for the Kitchen or Bathroom The countertop works hard. From food prep to casual dining to homework in the kitchen to the toiletry and make up covered bathroom vanity top, the countertop is the most highly used surface in the entire household, often times in the center of it all. So choosing the right material is ...

Kitchen and Bathroom Cabinet Basics - what you need to know Along with your appliance choices, selecting cabinets early on will help you make other decisions regarding your new kitchen or bathroom design.  Learn more about Reico's cabinet brands here, or visit our Reico Express page for in stock cabinets and other products you need quickly.   Maybe...

4 timeless kitchen design ideas to add that touch to your kitchen Designing a new kitchen is overwhelming. Besides it being maybe the only time you might do this in your lifetime (the average for most people is 1-2), the choices to go along with it are overwhelming. Design styles today are more far reaching than ever, from modern and contemporary t...

3 big design ideas for your small kitchen A small kitchen design is limited only by space and not by ideas. Your small, cramped kitchen may limit some options but it will inspire the creativity of your kitchen designer to create a small kitchen design that gives you as much to work with as possible. So what can make the greatest impact on a small k...

Starting your Bathroom remodel? We can help. Today there are more choices than ever for creating your own dream bathroom. At Reico, we can help you remodel any bathroom in your home - from the small, simply laid out hall bathroom to a master bathroom that you secretly desire to transform into your own personal spa where you can rest, relax and reju...

Tips to Getting Started on your Kitchen Remodeling Project Kitchen Cabinets aren't just offered in oak anymore…. Yesterday's medium and dark oak kitchen cabinets are being replaced by kitchen cabinets available in both very traditional woods (think maple or cherry kitchen cabinets) to more exotic woods such as alder and bamboo. And it does not stop...

Go vertical with a Cooking Utensil Storage Drawer. Always looking for the spatula, only realize it is in the drawer across from where you are cooking.  Or worse, it's on the countertop jammed together with all your other cooking utensils.  Add a Vertical Cooking Utensil Storage Drawer to conveniently locate them near your cooking areas but out of s...

Double Up (not down) with your silverware drawer. Space is always at a premium, no matter how big your kitchen is.  A simple way to maximize more of your drawer space is to add a Double Tier Silverware Drawer.  You create more space in one place for all your daily cutlery.  Kitchen Cabinet Accessories Double Tier Silverware Drawer

So you think a warming drawer is really that impractical? I beg to differ. In fact, I would argue that the larger your family, the more essential a warming drawer becomes to the kitchen. With its’ sleek design and compact drawer-sized fit, a warming drawer can be a welcome and strategically designed element of your next kitchen. Here are 5 reasons ...

Every kitchen has a focal point. Whether it is intended or unintended well…that’s another story. For the desperate to remodel crowd, the whole kitchen could be the focal point because you can’t stand it. But for this post, we’re talking about a different kind of focal point. The focal point of YOUR kitchen. Whether it is something special, somethin...

We survey every retail customer who makes a purchase at Reico Kitchen & Bath, be it one cabinet or a whole kitchen remodeling or bathroom remodeling project. We care and it is important for us to learn as much as we can about every customer experience, good or bad, to help improve the future experiences of new (and some current) customers.

Another GOP presidential debate is in the books. And much like the wide-reaching choices in candidates, the wide-reaching choices for the right cabinet color or finish for your kitchen remodel are no less daunting, confusing or in some cases…downright terrifying. It becomes a true “residential” debate to find the right cabinet color or finish.

We all know that the kitchen remodeling experience can take many twists and turns along the way. In most cases, you need to see the "before" in order to truly appreciate a beautiful new kitchen even more. As the pictures come in, sometimes the story unfolds right before your own eyes (and email in this case)...